PERSONAL COMPUTERS - HARDWARE REVIEW - APPLE WEIGHS IN WITH MACINTOSH - NYTimes.com By ERIK SANDBERG-DIMENT Published: January 24, 1984 WHEN it comes to apples, I've always preferred tart, crisp ones like Granny Smiths or Idas to McIntoshes. It seems to me, therefore, that as a new name in Apple Computer's growing orchard of machines one of those would have done admirably. What could sound more ''user friendly'' than a Granny Smith computer around the house. Then again, maybe Apple had hamburgers on the mind in naming its new computer - in hopes of its Mac becoming as much a part of the American mythos as the golden arches are. Names, and their concomitant marketing strategy, aside, today's launching of the Macintosh by Apple, unlike I.B.M.'s recent introduction of the rather unexceptional PCjr, presages a revolution in personal computing. Like all major innovations, this one entails a high risk of failure. Apple lost the first battle, begun ...